Morebell - Account-Based Experience Management (Page 1)

ABM vs. PLG: Which One is Best for SaaS Growth?

Inbound marketing is losing its appeal due to rising advertising costs and dropping clickthrough rates. As a result, two alternative strategies are gaining popularity: product-led growth and account-based marketing. Which one is best for growth? To find out, read on!

Boosting Organic Growth with Programmatic M&A and Cross-Selling

With just a little bit of cross-selling, increasing the number of strategic acquisitions per year, even smaller ones, can significantly increase the rate of organic growth and revenue.

Operations

Increasing Sales Productivity in Times of Change and Uncertainty

Deploying digital tools without changing sales processes may adversely affect productivity. To benefit from digital transformation, teams must adopt innovative techniques, such as asynchronous selling, flipped selling, and account-based marketing.

Achieve Double-digit Growth by Flipping Two Steps in the Sales Process

Remote work makes it more challenging to acquire new customers and onboard new sales team members. Fortunately, we can solve the problem with a simple change in the sales process. It's not the strongest that thrive, but the most adaptable.

Operations

Increase Sales by Truncating Unproductive Conversations

To increase sales efficiency, one must ruthlessly truncate unproductive conversations with marginal opportunities as early in the sales cycle as possible.

Innovation

What's a Digital Sales Room and Why Every Team Needs a DSR Platform

Accelerating digital transformation shook up established B2B sales processes in every industry. Gartner predicts that 80% of sales interactions will occur in digital channels as soon as 2025. Sales teams increasingly rely on digital sales rooms to help them adapt and thrive in the new environment.

Insights