Growing companies must continuously launch new products, add distribution channels, and expand into new markets. To accomplish this, they must augment traditional selling processes with agile selling, which requires mastering a different set of tools and principles.

Replacing a few sales meetings with asynchronous interactions can lead to double-digit growth in bookings. To illustrate the effect, I compare the performance of two typical B2B sales processes, classic and meetingless. Make sure to download my spreadsheet to experiment with your data.

Remote selling increases enterprise sales efficiency. One can do more meetings when there is no travel involved. Now that the Zoom fatigue is settling in, we are discovering that it’s possible to sell even more if some of those meetings are replaced with asynchronous interactions.