Innovation The Systematic Innovation Imperative The innovation imperative is a corollary of the growth imperative. Due to human behavioral biases, innovation does not emerge organically in a mature organization and must be managed in a methodical way that we call systematic innovation.
Analytics Dynamic Sales Management Excel models are static, while dependencies governing our business processes are dynamic. Instead of spreadsheets, we need dynamic models that morph over time in sync with reality.
Innovation Behavioral Marketing: Augmenting Your Customer's Rational Self Traditionally, marketing was driven by the features and benefits of the product and the attributes of the target customer segment. At this point, adding personalization based on customers' predictable behavioral biases may be necessary to boost marketing effectiveness.
Strategy Culture Eats Vision for Lunch There is a lot we can learn from 170-million-year-old creatures. Defining just a few simple rules and promoting the freedom to experiment can lead to a surprisingly robust and dynamic organization.
Innovation Estimating the Cost of Venture Capital It is crucial for startup founders to accurately estimate their venture’s cost of capital. Startup's cost of capital is used to calculate the lifetime value of a customer. It is also an important factor in estimating the company's valuation in a funding round.
Strategy S-Curve Rules Meaningful innovation at faster clock speed is essential. A decline in unit sales can be reversed by implementing a shorter product release cycle but at the cost of reducing the overall customer population.
FinTech The Digital Banking Dilemma Paradoxically, by going digital, the brick-and-mortar banks are surrendering their competitive edge by losing the intimate knowledge of their customers. This knowledge is now broken into dozens of fragments and managed separately by a myriad of independent software vendors.
Innovation Real Options for Product Innovation The elegant math of real options and options pricing is telling us that corporate innovators can deliver the maximum value to their companies by targeting riskier projects that offer substantial upside if successful but can also be readily abandoned in case of failure
AI Alexa! Are You a Platform? With voice apps, one can pick any two of the three -- scope, accuracy, and privacy -- but not all three. Choosing voice as the platform forces the platform vendors to pick the first two. It is a strategic choice.
