Innovation - Morebell - Creation of Value and Maximum Returns

The Systematic Innovation Imperative

The innovation imperative is a corollary of the growth imperative. Due to human behavioral biases, innovation does not emerge organically in a mature organization and must be managed in a methodical way that we call systematic innovation.

Innovation

Behavioral Marketing: Augmenting Your Customer's Rational Self

Traditionally, marketing was driven by the features and benefits of the product and the attributes of the target customer segment. At this point, adding personalization based on customers' predictable behavioral biases may be necessary to boost marketing effectiveness.

Innovation

Estimating the Cost of Venture Capital

It is crucial for startup founders to accurately estimate their venture’s cost of capital. Startup's cost of capital is used to calculate the lifetime value of a customer. It is also an important factor in estimating the company's valuation in a funding round.

Innovation

Real Options for Product Innovation

The elegant math of real options and options pricing is telling us that corporate innovators can deliver the maximum value to their companies by targeting riskier projects that offer substantial upside if successful but can also be readily abandoned in case of failure